With the growth of smartphone and tablet users, comes the surge of apps and mobiles sites. Why is it growing so rampantly? you may be asking.
With all the perks of promotional advertising, we see users clicking through to collect their reward; and it is growing fast! With the growth of smartphones and tablets comes an increase in the user knowledge of the owners of theses devices. They are seeing the benefits of both. Instead of hitting a local search engine, users are alternatively searching apps to find their answers.
Just 2 years ago, Google owned over 80 percent of the $2.24 billion dollar mobile search market, and dropped nearly 20 percent since last year-and is expected to once again decline by the end of 2014. Other competitors include their fellow search engines Bing and Yahoo, and popular apps Yelp, Shazam, and Kayak.
But what is driving such a large change? Mobile advertising is certainly a large influencer. More money than ever is being pushed into mobile advertising, which influences how businesses spend their marketing dollars. We can certainly say that we have seen an ad or two while playing Angry Birds or Quizup. Even on apps you get ads for other apps to provide you with what you need.
As many good marketers can tell you-Knowledge isn’t free anymore. When you’re paying for that knowledge through your app purchases, those apps will now through more money into advertising elsewhere.
If you’re looking to get in on the changing mobile search trend, and want to build an application for your business to increase your clientele, contact our parent company Leuly! Of if you’re looking to make sure your website is mobile, contact us!
Since beginning our website promotion back in the fall, we have had some really great reception, so we have decided to continue doing it for those who want a beautiful website that looks killer on mobile! With a hosting subscription, we’re building out client’s websites for FREE in the promotion. Clients can customize any one of our dozens of themes, integrate social media, make it completely mobile-friendly, and organize their content simply and easily!
Website Spotlight: Late Night Shuttles
Our lovely client Jen, was looking for something really simple but with a little funk to it. She didn’t want too much going on, because her main focus was to make sure everything was very clear to her clients on mobile-people looking for a safe ride, after a night out….enter YOKO Theme.
We worked with her to incorporate a calendar of local events and incorporating the Club Habits logos in the footer.
This site certainly looks great on a smart phone-which was so key for this website. It was a really quick turn around, less than 1 week. Plus, Jen has been able to edit and maintain her site since, if there are new events and happening with Late Night Shuttles.
Check out our site to view all of our template options.