Sugar Pop Nails is One SWEET Site!

Monica is a longtime client of ours. She has built a couple other websites with us for her esthetic businesses.  She said she wanted us to rebuild a site she made on  a different CMS, so she could have all her sites in one spot. We knocked it out quickly.  Sugar Pop Nails is one smokin’ site.

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Helping Out Small Businesses, One Site at a Time

When we hear that clients can’t edit their site because they have parted ways with previous developers, it breaks our hearts. When clients move on from said ‘cranky developers’ and the site becomes static, it is just a matter of time before we get a call. Holistic Elements was in a serious bind, with not only a static site they couldn’t edit, but the site wasn’t mobile friendly, and their hours and staff had changed a bit. Geesh!  We swooped in to help solve all their problems!

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This site was SERIOUS NOT Mobile.  Look at what was getting cut off, because the site wasn’t responsive. Check it out! We felt so bad, that one of our talented developers added a sick side navigation. Click on that mobile hamburger, and the menu pops out from the side. 🙂

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Their site was so old, they didn’t have a form on the contact page, so clients had to submit and email to their staff about an appointment. And let’s face it, if you were composing an email to a clinic, would you think to mention what insurance you had?  Probably Not. That’s what’s so great about a form, it tells the user what the clinic wants to know-no thinking required!

BEFORE:

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We fixed that right away!  If their H.E. staff wants to update what
information they want to gather from site visitors on the Contact Page, they can easily go
in and change their form in the SquareHook Tool. To make life even
better, all forms are saved in a database for them to export at their
leisure, for marketing purposes.

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Plus we added a Google Map on there. (great for when you’re on a smartphone!) Check the AFTER Contact Page.

AFTER:

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Ronda and TJ are busy editing their site, at their leisure. As their needs change, their site will too, because they know exactly how to edit their site, and have been doing so for several months now. Woot!

If you have a completely un-editable site, and need help, contact us!  We are here to bring your business site into the 21st century!

All Travel Companies Need a Mobile Website!

We were really excited to work with Brett and Mario on recreating a new, updated website for Mario’s Mexican Bass. They were looking to have a website that was editable and mobile friendly….come on-they are appealing to the avid adventurer and traveler-they use their smartphones all the time!  We thought the  WHARTON THEME would be a great gender neutral option for them. 🙂

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After

They sent us over lots of great imagery–from former trips and wanted to incorporate them into their site.  We used a rotating carousel feature on the home page, that also linked off to stationary portfolio pages.

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Not only that, they wanted to add videos that showcased where visitors would stay and fish!

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The mobile version of this site, is super attractive and easy to navigate–just what Mario’s Mexican Bass was looking for!

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They previously used PayPal to process payments for their fantastic trips, but wanted to be able to accept card payments.  We incorporated our eCommerce tool to accommodate their request through their Fishing Packages page.

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With our eCommerce tool, we added a rotating carousel of images from the trips, and listed the inclusions of the fishing package.  Potential clients could see exactly what they were getting for the price. 

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We think this site was really successful for what Mario’s Mexican Bass was hoping to accomplish. We hope their customers enjoy the new professional styling.

If you’re looking to get a new website, we have options available for any and every type of clientele. Contact us if you have questions about what we could do for you or your business!

Is a Facebook Page Enough?

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As a salesperson at a web design firm, I sometimes hear from people that I am talking to about creating a website that “we already have a Facebook page and that’s enough.”  When I hear this I usually go and look at these FB pages and many times find that they are very well managed, lots of likes, and have great information and pictures.  These people have done a great job of creating an effective Facebook page and keeping it active, but is that really enough for your small business?  

The short answer is “no”.  A business needs a website too.  Social media does some really nice things for a business.  It creates a convenient mechanism for communicating with customers and getting real time feedback to improve your business.  Think about a Twitter feed where someone complains about your business.  If you are monitoring this you can address it immediately and show the people on Twitter how great you are.  If you post a picture and deals or specials on Facebook then other people on Facebook will see it.  These are all great things but there are other items that social media can’t do that a website can: 

  1. Having something to call your own.  When you create a website with a unique domain you start building up “domain authority”.  There are complicated pieces to this but the simplest analogy is that it is like building credit.  If you want a good credit rating it takes time and discipline.  Once you’ve done this then a lot of opportunities open up to you in terms of getting the best rates and deals.  Similarly with domain authority it doesn’t happen over night, but over time and with work your .com (or .net, .us etc) website will be linked to from other websites, will gain more traffic, and will get you more customers.  
  2. Where do your customers hangout?  Are all of your potential customers on Facebook or care to look at business pages on Facebook?  The answer is no, but chances are they are on the web and when they want to do research about products and services they will take companies with an actual website more seriously than those that don’t have one.  
  3. FB is great for current customer interaction but is rarely a stimulus to create new customers.  Some business are pleased that they have a great customer-base and tout proudly that they didn’t even need a website, just a Facebook page.  They are fooling themselves.  They didn’t get their customers from Facebook.  They probably got customers from other advertising or just from popular word of mouth and being around for a long time.  This is fantastic for their business but what happens over time?  Will that word of mouth and conventional advertising be self-sustaining?
  4. Bringing it all into one place.  There are a lot of things you can do to increase your online reputation and help communicate the value of your products and services to customers and potentials.  A website is a mechanism to do all of it in one place.  Here you’ll have your contact info, a description of what you offer, your blog, links to your social media, photo galleries, forms, etc.  All of these make a website a convenient one-stop for your customers to get everything they need.  


Once again the answer is Facebook is Not enough.  If you don’t have a website yet start researching to find out what it takes to get your own domain and get a website built.  Nowadays it is easier than ever and there are a lot of do-it-yourself tools, as well as competent/affordable designers and design firms.  The sooner you get started the sooner you can build up your online reputation and create a sustainable business.