With the growth of CMS options, you can create your own website easier than ever before. And we’d like to pride ourselves by saying our recent Drag and Drop editor additions have made it even easier to create your own responsive website.
Do you even know what drag and drop means? Here’s a quick synopsis!
We have added columns and rows to our editor to make it even easier to create a look and feel in our Twitter Bootstrap grid system for you to easily place your imagery and content. We have created a quick video about what adding columns and rows can do!
We also offer one-on-one trainings, in-house or virtually! If you are looking for additional assistance, contact us by calling 801-386-9828 or emailing us at [email protected] We’re here to help make your site building experience the best it can be!
As a salesperson at a web design firm, I sometimes hear from people that I am talking to about creating a website that “we already have a Facebook page and that’s enough.” When I hear this I usually go and look at these FB pages and many times find that they are very well managed, lots of likes, and have great information and pictures. These people have done a great job of creating an effective Facebook page and keeping it active, but is that really enough for your small business?
The short answer is “no”. A business needs a website too. Social media does some really nice things for a business. It creates a convenient mechanism for communicating with customers and getting real time feedback to improve your business. Think about a Twitter feed where someone complains about your business. If you are monitoring this you can address it immediately and show the people on Twitter how great you are. If you post a picture and deals or specials on Facebook then other people on Facebook will see it. These are all great things but there are other items that social media can’t do that a website can:
- Having something to call your own. When you create a website with a unique domain you start building up “domain authority”. There are complicated pieces to this but the simplest analogy is that it is like building credit. If you want a good credit rating it takes time and discipline. Once you’ve done this then a lot of opportunities open up to you in terms of getting the best rates and deals. Similarly with domain authority it doesn’t happen over night, but over time and with work your .com (or .net, .us etc) website will be linked to from other websites, will gain more traffic, and will get you more customers.
- Where do your customers hangout? Are all of your potential customers on Facebook or care to look at business pages on Facebook? The answer is no, but chances are they are on the web and when they want to do research about products and services they will take companies with an actual website more seriously than those that don’t have one.
- FB is great for current customer interaction but is rarely a stimulus to create new customers. Some business are pleased that they have a great customer-base and tout proudly that they didn’t even need a website, just a Facebook page. They are fooling themselves. They didn’t get their customers from Facebook. They probably got customers from other advertising or just from popular word of mouth and being around for a long time. This is fantastic for their business but what happens over time? Will that word of mouth and conventional advertising be self-sustaining?
- Bringing it all into one place. There are a lot of things you can do to increase your online reputation and help communicate the value of your products and services to customers and potentials. A website is a mechanism to do all of it in one place. Here you’ll have your contact info, a description of what you offer, your blog, links to your social media, photo galleries, forms, etc. All of these make a website a convenient one-stop for your customers to get everything they need.
Once again the answer is Facebook is Not enough. If you don’t have a website yet start researching to find out what it takes to get your own domain and get a website built. Nowadays it is easier than ever and there are a lot of do-it-yourself tools, as well as competent/affordable designers and design firms. The sooner you get started the sooner you can build up your online reputation and create a sustainable business.
Early on in my graphic design career, I was designing items for the static end. I rarely had to consider fonts. The only thing that mattered was having the font on the computer in front of me, and my worry would stop there. Along the way, I’ve learned there is a lot more to consider when it comes to fonts. This spans from the media the font is intended for, how widely it will be used, and for what period of time. Our focus in this article will be on fonts ideal for websites.
Different mediums to consider: (courtesy of fontsquirrel.com)
Commercial Desktop Use – Create commercial graphics and documents.
@font-face Embedding – Embed the font in your websites with CSS.
Ebooks and PDFs – Embed font in eBooks and portable documents.
Applications – Embed font in applications and software.
The font for your site is typically changed in the CSS section of the site. Depending on your platform, the CSS is accessible in a variety of ways.
Fontsquirrel offers a web font generator that allows you to convert most fonts into a web font for use online.
Consider why it’s important to know about your font:
- How will it look on other browsers?
- How much will this font end up costing? Is it limited to desktop publishing, or can it be used in web publishing? Does your license restrict you from sharing your font with clients if required?
- Reliability: An improperly created truetype font can potentially crash your computer. Using a subscription service, or purchasing from a reputable source typically shields you from the dangers of an incorrectly executed font.
- When choosing your font, considering how the font will look on large and small screens while keeping aesthetic qualities, clarity, and loading times in mind.
Googlefonts– focuses on webfonts
Google fonts provides “hundreds of free, open-source fonts optimized for the web.” Why is this important? A low cost/ free font can save a good deal of money in the long run. Google fonts are a benefit as you can keep a clear eye on loading times, as well as cross bowser compatibility. There’s also a good deal of handy information about the current use of a particular font on a global scale
FontSquirrel.com– focuses on commercial-use fonts
Dafont.com– focus appears to be on personal use, donation base. There are a large number of commercial use fonts available.
Adobe Webfonts– (through Adobe type kit) a subscription is paid to access a number of high profile, professionally created fonts “that have been carefully developed to look great on screens and easily deployed on websites.”
With Creative Cloud updates, soon the fonts will be able to sync with Adobe products on desktop.
Edgewebfonts– the free subsidiary of Adobe Webfonts
OTHER USEFUL TOOLS:
Typewonder.com- lets you test out web fonts on an existing published site.- Really amazing tool for test-driving fonts.
Myfonts/WhatTheFont- Need a font identified? This tool is great!